DeepIntent Pharma Focused CTV Forum
Our CEO & Principal Matt Prohaska, hosts a panel on how CTV’s Data Superiority Improves Transparency Brand Safety. Members of the panel include Matt McLeggon SVP of Advanced Solutions at Magnite, Chris Langel Group Vice President, General Manager, Global Measurement at Oracle, Lisa Kopp Johnson the SVP of Agency Development & Brand Partnerships of IAS, […]
SMARTER FROM HOME Privacy & Consent Management: Balancing Optimization With Consumer Transparency
Consent management brings balance between publishers, brands, and consumers in the privacy new order. In our next Smarter From Home webinar, join Matt Prohaska, CEO and Ameet Shah, Global Vice President Technology, Publisher and Data Strategy of Prohaska Consulting as they highlight the many aspects of privacy strategy, including how the new IAB Consent Framework […]
SMARTER FROM HOME Artificial Intelligence Marketing: What Does It Really Mean for Your Brand?
Artificial Intelligence Marketing is becoming one of the fastest-growing areas of technology usage for digital marketing with brands and publishers around the globe. In our next Smarter From Home webinar, join Matt Prohaska, CEO, and Nikki Hawke, CMO of Prohaska Consulting, as we summarize how you can leverage AI to improve your customer journey, drive […]
SMARTER FROM HOME: Content is King: Driving C-Suite Results from your Paid, Owned, and Earned Content Strategy
Did you know that in 2019, 41% of companies polled by the CM Institute claimed to have a Content Strategy but it was not documented? Concurrently, 50% of those same companies responded that their organizations were unsure as to what an effective Content Strategy looked like. Cut to 2020 and members of the C-Suite are […]
SMARTER FROM HOME Attribution and Measurement: From Process to Practice
Join Paul Cimino, Global Head of Data Strategy, and the Prohaska team as we talk about the future of attribution and measurement and how to turn the practical into practice. With a special presentation from Ken Archer, VP of Product, Survata and a special Fireside Chat with Angelina Eng, VP, Measurement & Attribution at IAB […]
Smarter From Home – Identity, Your Cookieless Future
Join Matt Prohaska, CEO, and Paul Cimino, Global Head of Data Strategy as we talk about Identity and how to evolve your business in a cookieless future. With special presentations from Jason White, SVP, Head of Publishers, LiveRamp and Andrew Baron, VP, Marketplace, PubMatic. We also have a special Fireside Chat with Tim Barnes, former […]
SMARTER FROM HOME
How Your Tech & Team Can Work Better with Publishers
Join Ward Flock, Global Head of Magnify, and Maria Link, Director of Client Services at Prohaska Consulting, as we share successful strategies for providing value to your publisher partners. Hear from special guest Scott Newton, VP, Revenue at Twitch in our fireside chat.and a special presentation from Andrew Batkin, CEO at our sponsor, Duration Media. This is […]
SMARTER FROM HOME Publisher Operations & Yield Optimization: Tips from the Pros
Join Ameet Shah, VP, Global Publisher Operations and Technology Strategy, and Matt Prohaska, CEO & Principal of Prohaska Consulting, as we share best practices for publishers. Hear from special guest Stephanie Layser, VP, Advertising Technology & Operations at News Corp in our fireside chat, and a special presentation from Jaan Janes, VP, Customer Success at PubMatic. […]
SMARTER FROM HOME
The Future of Programmatic Media Buying
Join Erin Yasgar, Marketer and Agency Consultant and Matt Prohaska, CEO of Prohaska Consultant, as we discuss Programmatic Buying now and in the future. In this free webinar curated from our global training program, we will also take you through the 5 stages of successful programmatic marketing. This is the latest in our free Smarter From Home […]
SMARTER FROM HOME Programmatic Direct Selling
Join Prohaska Consulting’s Scott Prohaska, partner, Global Head of Client Strategy & Matt Prohaska, Principal & CEO, as we delve into Programmatic Direct Selling. Condensing our full-day, sold-out class, they walk through the 5 stages of Programmatic selling.