5 Takeaways from The Times’ Acquisition of The Athletic
“Over the last 18 months, it’s been a great time to be a seller of two things: companies and talent“ by Mark Stenberg (AdAge) / Thursday, January 6, 2022 After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York […]
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace
“The ability to understand context is what you get out of that type of scale…” by Anthony Vargas (AdExchanger) / Wednesday, December 15th, 2021 Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media […]
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
“To move the needle for major marketers, you need both breadth and depth…” by Max Willens (Digiday) – December 15, 2021 When venture capital dollars were flowing freely into digital media startups many years ago, audience scale was the north star. Today, with venture capital long gone, private equity lurking and an industry-level pivot to […]
Can Wall Street’s ad tech love affair last?
Life beyond the cookie by Ronan Shields (Digiday) – November 16, 2021 In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. According to an index from investment bank LUMA Partners, there are now 23 publicly-listed ad tech companies with much of […]
“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan
by Matthew Beck, VP EMEA Business, Publisher & Tech Development On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic of Korea. Digital Secretary Oliver Dowden said: “Now that we have left the EU, I’m determined to seize the opportunity […]
‘Real, Meaningful Revenue Driver’: BDG Beefs Up Culture & Innovation Portfolio
Gawker, Inverse, Input and Mic are just the beginning by Mark Sternberg (AdAge) – July 30, 2021 As Bustle Digital Group expands, the publisher once known for its lifestyle brands has developed a particular taste for a different kind of coverage. Beginning in late 2018 when it acquired Mic, BDG has built out what it […]
Marie Svet
Marie Svet is our Consultant for Publisher, Business Operations & DOOH Strategy. Marie is a best-selling author, mentor and entrepreneur, with a particular affinity for yield management and sales strategy. She holds over 20 years of manager, director and C-level experience across the industry. Marie is an expert in programmatic ad sales and well-known for […]