5 Takeaways from The Times’ Acquisition of The Athletic
“Over the last 18 months, it’s been a great time to be a seller of two things: companies and talent“ by Mark Stenberg (AdAge) / Thursday, January 6, 2022 After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York […]
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace
“The ability to understand context is what you get out of that type of scale…” by Anthony Vargas (AdExchanger) / Wednesday, December 15th, 2021 Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media […]
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
“To move the needle for major marketers, you need both breadth and depth…” by Max Willens (Digiday) – December 15, 2021 When venture capital dollars were flowing freely into digital media startups many years ago, audience scale was the north star. Today, with venture capital long gone, private equity lurking and an industry-level pivot to […]
Can Wall Street’s ad tech love affair last?
Life beyond the cookie by Ronan Shields (Digiday) – November 16, 2021 In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. According to an index from investment bank LUMA Partners, there are now 23 publicly-listed ad tech companies with much of […]
‘Real, Meaningful Revenue Driver’: BDG Beefs Up Culture & Innovation Portfolio
Gawker, Inverse, Input and Mic are just the beginning by Mark Sternberg (AdAge) – July 30, 2021 As Bustle Digital Group expands, the publisher once known for its lifestyle brands has developed a particular taste for a different kind of coverage. Beginning in late 2018 when it acquired Mic, BDG has built out what it […]
Identity Partner List (IPL) FAQ
Ever since MMAGlobal and AdExchanger announced the launch of the Identity Partner List (IPL), we’ve been fielding questions about it. Some of which include… Q: How important is this? In the words of our CEO & Principal, Matt Prohaska: “We are in the middle of the greatest transformation to our industry since the combined rise […]
Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting.
‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement
Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on […]
Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World
Posted from today’s session at AdExchanger‘s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in […]
Kelsey Tanaka
Kelsey Tanaka is an Engagement Lead at Prohaska Consulting. She is a marketing and strategy executive with over 12 years of experience in research, consumer insights and strategy at media agencies and online publishers. Prior to joining Prohaska Consulting, Kelsey led research and strategy as part of the team that launched the Brighthouse Financial brand. […]