5 Takeaways from The Times’ Acquisition of The Athletic
“Over the last 18 months, it’s been a great time to be a seller of two things: companies and talent“ by Mark Stenberg (AdAge) / Thursday, January 6, 2022 After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York […]
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace
“The ability to understand context is what you get out of that type of scale…” by Anthony Vargas (AdExchanger) / Wednesday, December 15th, 2021 Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media […]
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
“To move the needle for major marketers, you need both breadth and depth…” by Max Willens (Digiday) – December 15, 2021 When venture capital dollars were flowing freely into digital media startups many years ago, audience scale was the north star. Today, with venture capital long gone, private equity lurking and an industry-level pivot to […]
Can Wall Street’s ad tech love affair last?
Life beyond the cookie by Ronan Shields (Digiday) – November 16, 2021 In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. According to an index from investment bank LUMA Partners, there are now 23 publicly-listed ad tech companies with much of […]
Publisher Operations Lead (US or UK) – FT / PT / Virtual
Prohaska Consulting is seeking a Publisher Operations Strategy Lead. This role can be full-time or part-time, which will be dependent on the identified skills. This will be a client-facing role who will be an active & lead contributor for publisher-facing consulting engagements (projects). This lead role with also work actively with the broader project team to ensure […]
‘Real, Meaningful Revenue Driver’: BDG Beefs Up Culture & Innovation Portfolio
Gawker, Inverse, Input and Mic are just the beginning by Mark Sternberg (AdAge) – July 30, 2021 As Bustle Digital Group expands, the publisher once known for its lifestyle brands has developed a particular taste for a different kind of coverage. Beginning in late 2018 when it acquired Mic, BDG has built out what it […]
Craig Steger
Craig Steger has worked on more than 65 client projects at Prohaska Consulting, but first dove into the world of digital media as a deal implementation manager at AOL in 2000. Since then, he has worked the next twenty years in the digital media space with a focus on digital advertising operations, where he has extensive […]
Ameet Shah
Ameet Shah works with Prohaska Consulting clients to help them more effectively leverage their data assets, optimize their ad technology stack to create additional capabilities, and implement yield management solutions. He draws on more than 25 years of experience with 15+ years in digital media. Ameet’s digital career started at AOL, where he directed strategic campaign […]