The Business Case for Apple and Google’s Social Altruism
Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19. In May, the tech giants will release an API to enable interoperability between Android and iOS operating systems, meaning third-party apps (such as those from […]
SMARTER FROM HOME Publisher Operations & Yield Optimization: Tips from the Pros
Join Ameet Shah, VP, Global Publisher Operations and Technology Strategy, and Matt Prohaska, CEO & Principal of Prohaska Consulting, as we share best practices for publishers. Hear from special guest Stephanie Layser, VP, Advertising Technology & Operations at News Corp in our fireside chat, and a special presentation from Jaan Janes, VP, Customer Success at PubMatic. […]
Beachfront Media and Amobee Partner to Integrate VOD With the Rest of Programmatic
The infrastructure is being put in place to monetize a portion of the $70 billion TV market. Beachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory. Now, the company has entered the market with Amobee as its first demand-side partner, buying set-top […]
Are You A Shark Or A Minnow? Publishers Must Keep Moving Through The Pandemic And Beyond
Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 will decline more than 30% across all publisher categories, with CPMs across the open and private non-guaranteed exchange […]
SMARTER FROM HOME
The Future of Programmatic Media Buying
Join Erin Yasgar, Marketer and Agency Consultant and Matt Prohaska, CEO of Prohaska Consultant, as we discuss Programmatic Buying now and in the future. In this free webinar curated from our global training program, we will also take you through the 5 stages of successful programmatic marketing. This is the latest in our free Smarter From Home […]
SMARTER FROM HOME Programmatic Direct Selling
Join Prohaska Consulting’s Scott Prohaska, partner, Global Head of Client Strategy & Matt Prohaska, Principal & CEO, as we delve into Programmatic Direct Selling. Condensing our full-day, sold-out class, they walk through the 5 stages of Programmatic selling.
Our Global Identity Crisis And Revolution: Keeping The Momentum Going
Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through this global COVID-19 pandemic together. Many of us in our industry remember a quote from around 1998 that went something like, “If you are a CEO for a large corporation and […]
SMARTER FROM HOME How to Work in a (Dis)Connected World
Prohaska Consulting is committed to keeping you up-to-date in our ever-changing world of digital marketing and media. This Wednesday, we launch our new live streaming series, Workshop Webinar Wednesday, to help you with content and connectivity, as we all get through the COVID-19 pandemic and beyond. Join us as we take on a new topic each week discussing challenges […]
Ad-Tech Companies Say They Aren’t Hurting Despite Prevalent Coronavirus Blacklisting
Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,”and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual. Advertisers have blacklisted “coronavirus” and, according to Integral Ad Science, the term was the second most blocked keyword […]
The Programmatic TV Dream is Edging Closer to Reality
The dream of marrying premium TV inventory with the ease of programmatic buying is materializing slowly. Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in a time when marketers are trying to find targeted audiences […]