Caryn Klein
Caryn Klein is Prohaska Consulting’s Global Lead of Research, Attribution and Measurement. Her role is to scale our global research practice through thought leadership and a focus on innovation in attribution and measurement, as well as the development of research solutions to improve clients’ business performance. In 2018, Caryn founded Empire Insights, a strategic […]
Todd Hayes
Todd is a 20-year veteran in the media and ad tech industry, with vast experience on both the buy and sell side. Most recently with Mediaocean, Todd was responsible for selling their diverse set of AdTech solutions to Fortune 500 advertisers around the world as well as leading independent agencies. Prior to Mediaocean, he spent 7 years leading […]
Felicia Hand
Felicia Hand has worked for Prohaska Consulting for over 7 years. Starting as a “Gal Friday” assisting in anything needed, she is now the Director of Finance and heads the AR/AP department. With a background in Travel, she also coordinates the logistics for the Team worldwide. Felicia worked for International Meeting Services (IMS, Inc.) where […]
David Greenwald
David Greenwald leads executive recruiting for Prohaska Consulting. The founder of i2i Placement, David is an expert in digital media industry talent having hired, trained, mentored and managed sales teams in-house at seven successful digital media companies from 1996-2005 before launching i2i Placement in 2006. David brings decades of digital media experience, a deep understanding […]
Rudy Grahn
Rudy Grahn has 25+ years in analytics, research, and data strategy managing measurement and optimization for clients including Verizon, Pizza Hut, Stellantis, T-Mobile, Toyota, Liberty Mutual, Disney, and more. His work includes measurement leadership at major ad agencies as well as at leading 3rd parties including Marketshare/Neustar and ClearSaleing. Rudy currently leads the Attribution & […]
Scott Bender
As a Partner, Global Head of Client Strategy, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue. He also oversees the growth of Prohaska Consulting’s client base. Scott has a wealth of publisher and digital executive experience. At Bazaarvoice Media, as SVP, Global Media Sales, he oversaw sales […]
Steve Beckwith
Steve Beckwith brings over 30 years of media industry experience to his role as Client Strategy Director, EMEA, at Prohaska Consulting. Starting as an Advertising Sales Executive for the Manchester Evening News, he progressed throughout the advertisement sales industry to become an Online Advertising Sales Manager, which led him to a job at Yahoo. Moving to […]
Kevin Bauer
Kevin Bauer is the Data and Identity Strategy Lead for Prohaska Consulting in North America. He helps brands build and align marketing, data, and technology strategies to get the most from today’s landscape of modern consumer expectations. He is also an expert in privacy regulations, first-party data, Ecommerce, marketing operations, and ROI needs. Kevin brings […]
Sasha Auzins
Sasha Auzins, Prohaska Consulting’s EMEA Data & Identity Strategy Lead, has over 20 years experience in digital marketing. Based in the United Kingdom (greater London area), Sasha brings extensive data, identity, and cookie-less strategy experience. He has extensive experience within many platforms and data-driven go-to-market positioning. Starting in Newspapers at Fairfax in Australia, and moving to […]
How Companies Can Cultivate Their Own Identity Gardens
Matt Prohaska discusses how publishers can ‘Grow their own Identity Garden’ in the latest edition of AdExchanger’s The Sell Sider. “While Project Rearc and the new Partnership for Addressable Media are underway to collectively forge a path forward, there are quite a few areas that publishers and brands can focus on now to take more […]