DeepIntent Pharma Focused CTV Forum
Our CEO & Principal Matt Prohaska, hosts a panel on how CTV’s Data Superiority Improves Transparency Brand Safety. Members of the panel include Matt McLeggon SVP of Advanced Solutions at Magnite, Chris Langel Group Vice President, General Manager, Global Measurement at Oracle, Lisa Kopp Johnson the SVP of Agency Development & Brand Partnerships of IAS, […]
“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan
by Matthew Beck, VP EMEA Business, Publisher & Tech Development On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic of Korea. Digital Secretary Oliver Dowden said: “Now that we have left the EU, I’m determined to seize the opportunity […]
Hiring Amid Change: Retaining and Attracting Talent In The Wake Of The Pandemic
by Kelly Herrick, Global Recruiting Lead, Prohaska Consulting, and Founder of Searchlight 2021 is turning out to be a great reset for many companies. The industry is coming back in full force, and suddenly we’re in a candidate’s market. This unique set of circumstances is making it a tricky time, but also a chance to […]
In-boxing emails from Prohaska Consulting – Never miss an email again
To make sure you never miss an email from Prohaska Consulting again, all you have to do is mark the conversation as important and add us to your contacts list. How to whitelist in Gmail Gmail may mistakenly send a message from us to your spam box. If this happens, open your spam box and the […]
Experts Name 8 Digital Advertising Companies that Could be Acquired Next as Adtech Grows Hot Again
After Wall Street and investors soured on adtech M&A, the sector is hot again. Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads. Adtech stock gains by companies like The Trade Desk, Magnite, LiveRamp, and […]
Concerns Mount Over Google’s Privacy Proposals
Once the cookie is gone, will anyone be invited to play in Chrome’s Privacy Sandbox? Since 2019, the Google Chrome team has drip-fed plans for Privacy Sandbox, the collective name for its proposals to sustain an ad-funded internet while meeting increased demands for online user privacy. Public debate is happening primarily through the World Wide Web Consortium […]
Prohaska Consulting Announces Three Teammate Promotions
Hope everyone in the U.S. had a nice Thanksgiving and everyone outside the U.S. had a nice break from us Americans… We want to keep the holiday going by giving thanks here to three great teammates that I am excited to announce have been promoted, starting today. Renee Kujawski is now VP, Global Operations & […]
‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement
Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on […]
Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World
Posted from today’s session at AdExchanger‘s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in […]
Erin Yasgar
Erin Yasgar has spent the last 20 years at the intersection of technology and brands and 6+ years with strategy team for brands and agencies with leading Programmatic consulting firm, Prohaska Consulting. Erin’s history in digital media runs deep. After launching some of the first digital music downloads with EMI Music, Erin went on to […]