Media Buyer / Trader – PT – US – Virtual
We are seeking a detail-driven and ad tech-oriented professional to work as part of our Marketing team. You will work to get our external paid media in front of the right people, at the right time. This role requires an industry operative with a track record of success and an understanding of the ad tech […]
The Buyer’s Dilemma Has Come Home to Roost
Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community has followed, resulting in TV networks aggressively packaging hybrid offerings this Upfronts season. These changes mean looming liabilities and risk management will guide this year’s Upfronts. Ad buyers […]
SMARTER FROM HOME
The Future of Programmatic Media Buying
Join Erin Yasgar, Marketer and Agency Consultant and Matt Prohaska, CEO of Prohaska Consultant, as we discuss Programmatic Buying now and in the future. In this free webinar curated from our global training program, we will also take you through the 5 stages of successful programmatic marketing. This is the latest in our free Smarter From Home […]