The Buyer’s Dilemma Has Come Home to Roost
Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community has followed, resulting in TV networks aggressively packaging hybrid offerings this Upfronts season. These changes mean looming liabilities and risk management will guide this year’s Upfronts. Ad buyers […]
Prohaska Consulting Releases First Public Research Study, Focus on Programmatic Talent
January 29, 2020, New York, London – Prohaska Consulting, the most-experienced and award-winning global programmatic consultancy, has released its first-ever public whitepaper from proprietary research tracking trends and opportunities in Programmatic Talent for Brands, Agencies, Tech, and Publishers. The 4Q19 study received responses from more than 600 employees from a range of large to small companies […]