Media Buyer / Trader – PT – US – Virtual
We are seeking a detail-driven and ad tech-oriented professional to work as part of our Marketing team. You will work to get our external paid media in front of the right people, at the right time. This role requires an industry operative with a track record of success and an understanding of the ad tech […]
‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement
Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on […]
Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World
Posted from today’s session at AdExchanger‘s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in […]
Erin Yasgar
Erin Yasgar has spent the last 20 years at the intersection of technology and brands and 6+ years with strategy team for brands and agencies with leading Programmatic consulting firm, Prohaska Consulting. Erin’s history in digital media runs deep. After launching some of the first digital music downloads with EMI Music, Erin went on to […]
Michael Ouellette
Michael Ouellette is SVP, Marketer, Agency, & Tech Strategy, based in Boston and leading the team delivering on all buy-side client engagements, including running Prohaska’s Paid Media efforts. Michael brings 25 years of digital experience from Valueclick, OwnerIQ, Crealytics, and his own firm, VIO Media.
How Companies Can Cultivate Their Own Identity Gardens
Matt Prohaska discusses how publishers can ‘Grow their own Identity Garden’ in the latest edition of AdExchanger’s The Sell Sider. “While Project Rearc and the new Partnership for Addressable Media are underway to collectively forge a path forward, there are quite a few areas that publishers and brands can focus on now to take more […]
DPAA Sets DOOH Programmatic Training Courses for North America and EMEA, Powered by Prohaska Consulting
Regionally customized sessions will educate buyers and sellers on how to successfully transact programmatically NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, […]
Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic
Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests. In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies. From his home in Fairfield, Conn., Matt explains […]
Sellers, Beware Of The Customer You Can’t Afford
Today’s column is written by Ward Flock, global vice president, Magnify, at Prohaska Consulting. If you’re expecting to find yet another article about selling during a recession, feel free to browse elsewhere. Many sage sales consultants talk about promoting collaboration, planting seeds for the future or taking whatever you can get during these uncertain times. I get […]
The Business Case for Apple and Google’s Social Altruism
Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19. In May, the tech giants will release an API to enable interoperability between Android and iOS operating systems, meaning third-party apps (such as those from […]