DeepIntent Pharma Focused CTV Forum
Our CEO & Principal Matt Prohaska, hosts a panel on how CTV’s Data Superiority Improves Transparency Brand Safety. Members of the panel include Matt McLeggon SVP of Advanced Solutions at Magnite, Chris Langel Group Vice President, General Manager, Global Measurement at Oracle, Lisa Kopp Johnson the SVP of Agency Development & Brand Partnerships of IAS, […]
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace
“The ability to understand context is what you get out of that type of scale…” by Anthony Vargas (AdExchanger) / Wednesday, December 15th, 2021 Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media […]
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
“To move the needle for major marketers, you need both breadth and depth…” by Max Willens (Digiday) – December 15, 2021 When venture capital dollars were flowing freely into digital media startups many years ago, audience scale was the north star. Today, with venture capital long gone, private equity lurking and an industry-level pivot to […]
Can Wall Street’s ad tech love affair last?
Life beyond the cookie by Ronan Shields (Digiday) – November 16, 2021 In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. According to an index from investment bank LUMA Partners, there are now 23 publicly-listed ad tech companies with much of […]
Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting.
Kevin Bauer
Kevin Bauer is the Data and Identity Strategy Lead for Prohaska Consulting in North America. He helps brands build and align marketing, data, and technology strategies to get the most from today’s landscape of modern consumer expectations. He is also an expert in privacy regulations, first-party data, Ecommerce, marketing operations, and ROI needs. Kevin brings […]
SMARTER FROM HOME Privacy & Consent Management: Balancing Optimization With Consumer Transparency
Consent management brings balance between publishers, brands, and consumers in the privacy new order. In our next Smarter From Home webinar, join Matt Prohaska, CEO and Ameet Shah, Global Vice President Technology, Publisher and Data Strategy of Prohaska Consulting as they highlight the many aspects of privacy strategy, including how the new IAB Consent Framework […]