The Buyer’s Dilemma Has Come Home to Roost

Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community has followed, resulting in TV networks aggressively packaging hybrid offerings this Upfronts season. These changes mean looming liabilities and risk management will guide this year’s Upfronts. Ad buyers […]

SMARTER FROM HOME: Content is King: Driving C-Suite Results from your Paid, Owned, and Earned Content Strategy

Did you know that in 2019, 41% of companies polled by the CM Institute claimed to have a Content Strategy but it was not documented? Concurrently, 50% of those same companies responded that their organizations were unsure as to what an effective Content Strategy looked like. Cut to 2020 and members of the C-Suite are […]