Prohaska Consulting Expands and Promotes Global Team

Substantial growth helping clients in Identity, M&A, other services leads to scaling  July 20, 2021 – New York – Prohaska Consulting, the most-experienced and award-winning global data transformation consultancy, is proud to announce the expansion of its global team with the addition of four veterans in digital marketing and media to full-time senior roles., along with several key promotions.  Dayna Moon is VP, Client Strategy and Earned […]

The Buyer’s Dilemma Has Come Home to Roost

Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community has followed, resulting in TV networks aggressively packaging hybrid offerings this Upfronts season. These changes mean looming liabilities and risk management will guide this year’s Upfronts. Ad buyers […]

Caryn Klein

Caryn Klein is Prohaska Consulting’s Global Lead of Research, Attribution and Measurement. Her role is to scale our global research practice through thought leadership and a focus on innovation in attribution and measurement, as well as the development of research solutions to improve clients’ business performance.       In 2018, Caryn founded Empire Insights, a strategic […]

SMARTER FROM HOME Attribution and Measurement: From Process to Practice

Join Paul Cimino, Global Head of Data Strategy, and the Prohaska team as we talk about the future of attribution and measurement and how to turn the practical into practice. With a special presentation from Ken Archer, VP of Product, Survata and a special Fireside Chat with Angelina Eng, VP, Measurement & Attribution at IAB […]