There’s No Time Like the Present to Address the Cookieless Future
When Google announced that it was kicking the can further down the road with 3rd-party cookies, it was no surprise. Anyone who follows the Privacy Sandbox, its struggles to find a workable alternative, and increasing scrutiny from UK regulators, knew they had no choice but to extend the runway. Almost four years have passed since […]
Can Wall Street’s ad tech love affair last?
Life beyond the cookie by Ronan Shields (Digiday) – November 16, 2021 In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. According to an index from investment bank LUMA Partners, there are now 23 publicly-listed ad tech companies with much of […]
EMEA Lead, Marketer and Agency Strategy – London / Virtual
We are looking for an executive to help scale our current global Marketer & Agency practice in the EMEA region. This person is a key member of our client-facing and internal teams and will work across many aspects of our organization. The candidate is responsible for driving client deliverables and to help build the EMEA […]
‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement
Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on […]
Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World
Posted from today’s session at AdExchanger‘s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in […]