Can Wall Street’s ad tech love affair last?
Life beyond the cookie by Ronan Shields (Digiday) – November 16, 2021 In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. According to an index from investment bank LUMA Partners, there are now 23 publicly-listed ad tech companies with much of […]
EMEA Lead, Marketer and Agency Strategy – London / Virtual
We are looking for an executive to help scale our current global Marketer & Agency practice in the EMEA region. This person is a key member of our client-facing and internal teams and will work across many aspects of our organization. The candidate is responsible for driving client deliverables and to help build the EMEA […]
Prohaska Consulting Expands and Promotes Global Team
Substantial growth helping clients in Identity, M&A, other services leads to scaling July 20, 2021 – New York – Prohaska Consulting, the most-experienced and award-winning global data transformation consultancy, is proud to announce the expansion of its global team with the addition of four veterans in digital marketing and media to full-time senior roles., along with several key promotions. Dayna Moon is VP, Client Strategy and Earned […]
Identity Partner List (IPL) FAQ
Ever since MMAGlobal and AdExchanger announced the launch of the Identity Partner List (IPL), we’ve been fielding questions about it. Some of which include… Q: How important is this? In the words of our CEO & Principal, Matt Prohaska: “We are in the middle of the greatest transformation to our industry since the combined rise […]
Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting.
What “The Princess Bride” and Digital Marketing have in Common
Media Plus Advisors spoke to digital ecosystem trailblazer (and movie buff) Matt Prohaska, CEO & Principal of Prohaska Consulting. Learn the keys to unlocking smart decisions for marketers, agencies and publishers including the shift to identity, the changes at Google, and how attribution will continue to play a role. Listen in here…
‘We can’t afford to put all our eggs in one basket’: Advertisers start long-overdue reappraisal of post-cookie identifiers
Marketers still reeling from Google’s rebuke of user-level identifiers are scrambling for answers as the ground shifts beneath them. To get a foothold, they are focusing on what little detail they do have: they will only be able to use technologies from Google’s Privacy Sandbox like FloC — cohorts of browsing patterns of a group of people […]
Experts Name 8 Digital Advertising Companies that Could be Acquired Next as Adtech Grows Hot Again
After Wall Street and investors soured on adtech M&A, the sector is hot again. Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads. Adtech stock gains by companies like The Trade Desk, Magnite, LiveRamp, and […]
Concerns Mount Over Google’s Privacy Proposals
Once the cookie is gone, will anyone be invited to play in Chrome’s Privacy Sandbox? Since 2019, the Google Chrome team has drip-fed plans for Privacy Sandbox, the collective name for its proposals to sustain an ad-funded internet while meeting increased demands for online user privacy. Public debate is happening primarily through the World Wide Web Consortium […]
‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement
Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on […]