What “The Princess Bride” and Digital Marketing have in Common

Media Plus Advisors spoke to digital ecosystem trailblazer (and movie buff) Matt Prohaska, CEO & Principal of Prohaska Consulting. Learn the keys to unlocking smart decisions for marketers, agencies and publishers including the shift to identity, the changes at Google, and how attribution will continue to play a role. Listen in here…

‘We can’t afford to put all our eggs in one basket’: Advertisers start long-overdue reappraisal of post-cookie identifiers

Marketers still reeling from Google’s rebuke of user-level identifiers are scrambling for answers as the ground shifts beneath them. To get a foothold, they are focusing on what little detail they do have: they will only be able to use technologies from Google’s Privacy Sandbox like FloC — cohorts of browsing patterns of a group of people […]

The Business Case for Apple and Google’s Social Altruism

Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19. In May, the tech giants will release an API to enable interoperability between Android and iOS operating systems, meaning third-party apps (such as those from […]