Identity Partner List (IPL) FAQ
Ever since MMAGlobal and AdExchanger announced the launch of the Identity Partner List (IPL), we’ve been fielding questions about it. Some of which include… Q: How important is this? In the words of our CEO & Principal, Matt Prohaska: “We are in the middle of the greatest transformation to our industry since the combined rise […]
Experts Name 8 Digital Advertising Companies that Could be Acquired Next as Adtech Grows Hot Again
After Wall Street and investors soured on adtech M&A, the sector is hot again. Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads. Adtech stock gains by companies like The Trade Desk, Magnite, LiveRamp, and […]
Concerns Mount Over Google’s Privacy Proposals
Once the cookie is gone, will anyone be invited to play in Chrome’s Privacy Sandbox? Since 2019, the Google Chrome team has drip-fed plans for Privacy Sandbox, the collective name for its proposals to sustain an ad-funded internet while meeting increased demands for online user privacy. Public debate is happening primarily through the World Wide Web Consortium […]
Kevin Bauer
Kevin Bauer is the Data and Identity Strategy Lead for Prohaska Consulting in North America. He helps brands build and align marketing, data, and technology strategies to get the most from today’s landscape of modern consumer expectations. He is also an expert in privacy regulations, first-party data, Ecommerce, marketing operations, and ROI needs. Kevin brings […]
With Digital Identity in Flux, Neustar Wants to ‘Fill the Gaps’ of First-Party Data
The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers. To do that, brands and publishers need to make sense of the first-party data they have on their audiences, usually with the help of a customer data platform (CDP). Neustar, […]