VideoNuze Connected TV Advertising Preview: 2022
Watch our CEO & Founder Matt Prohaska lead a discussion at Videonuze CTV Preview on how programmatic will power CTV advertising in 2022.
LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth
Team Prohaska was honored to advise our friends at Mayfair Equity Partners LLP on their recent $120M investment in LoopMe. Congratulations to both parties and we look forward to watching what comes next! LONDON & NEW YORK, January 13, 2022 – LoopMe, (‘the Company’) a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading […]
5 Takeaways from The Times’ Acquisition of The Athletic
“Over the last 18 months, it’s been a great time to be a seller of two things: companies and talent“ by Mark Stenberg (AdAge) / Thursday, January 6, 2022 After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York […]
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace
“The ability to understand context is what you get out of that type of scale…” by Anthony Vargas (AdExchanger) / Wednesday, December 15th, 2021 Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media […]
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
“To move the needle for major marketers, you need both breadth and depth…” by Max Willens (Digiday) – December 15, 2021 When venture capital dollars were flowing freely into digital media startups many years ago, audience scale was the north star. Today, with venture capital long gone, private equity lurking and an industry-level pivot to […]
Can Wall Street’s ad tech love affair last?
Life beyond the cookie by Ronan Shields (Digiday) – November 16, 2021 In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. According to an index from investment bank LUMA Partners, there are now 23 publicly-listed ad tech companies with much of […]
‘Real, Meaningful Revenue Driver’: BDG Beefs Up Culture & Innovation Portfolio
Gawker, Inverse, Input and Mic are just the beginning by Mark Sternberg (AdAge) – July 30, 2021 As Bustle Digital Group expands, the publisher once known for its lifestyle brands has developed a particular taste for a different kind of coverage. Beginning in late 2018 when it acquired Mic, BDG has built out what it […]
Prohaska Consulting Expands and Promotes Global Team
Substantial growth helping clients in Identity, M&A, other services leads to scaling July 20, 2021 – New York – Prohaska Consulting, the most-experienced and award-winning global data transformation consultancy, is proud to announce the expansion of its global team with the addition of four veterans in digital marketing and media to full-time senior roles., along with several key promotions. Dayna Moon is VP, Client Strategy and Earned […]
DPAA Sets DOOH Programmatic Training Courses for North America and EMEA, Powered by Prohaska Consulting
Regionally customized sessions will educate buyers and sellers on how to successfully transact programmatically NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, […]