There’s No Time Like the Present to Address the Cookieless Future
When Google announced that it was kicking the can further down the road with 3rd-party cookies, it was no surprise. Anyone who follows the Privacy Sandbox, its struggles to find a workable alternative, and increasing scrutiny from UK regulators, knew they had no choice but to extend the runway. Almost four years have passed since […]
“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan
by Matthew Beck, VP EMEA Business, Publisher & Tech Development On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic of Korea. Digital Secretary Oliver Dowden said: “Now that we have left the EU, I’m determined to seize the opportunity […]
Prohaska Consulting Expands and Promotes Global Team
Substantial growth helping clients in Identity, M&A, other services leads to scaling July 20, 2021 – New York – Prohaska Consulting, the most-experienced and award-winning global data transformation consultancy, is proud to announce the expansion of its global team with the addition of four veterans in digital marketing and media to full-time senior roles., along with several key promotions. Dayna Moon is VP, Client Strategy and Earned […]
Kelsey Tanaka
Kelsey Tanaka is an Engagement Lead at Prohaska Consulting. She is a marketing and strategy executive with over 12 years of experience in research, consumer insights and strategy at media agencies and online publishers. Prior to joining Prohaska Consulting, Kelsey led research and strategy as part of the team that launched the Brighthouse Financial brand. […]
Ameet Shah
Ameet Shah works with Prohaska Consulting clients to help them more effectively leverage their data assets, optimize their ad technology stack to create additional capabilities, and implement yield management solutions. He draws on more than 25 years of experience with 15+ years in digital media. Ameet’s digital career started at AOL, where he directed strategic campaign […]
Kevin Bauer
Kevin Bauer is the Data and Identity Strategy Lead for Prohaska Consulting in North America. He helps brands build and align marketing, data, and technology strategies to get the most from today’s landscape of modern consumer expectations. He is also an expert in privacy regulations, first-party data, Ecommerce, marketing operations, and ROI needs. Kevin brings […]