Identity Partner List (IPL) FAQ

Ever since MMAGlobal and AdExchanger announced the launch of the Identity Partner List (IPL), we’ve been fielding questions about it. Some of which include… Q: How important is this? In the words of our CEO & Principal, Matt Prohaska: “We are in the middle of the greatest transformation to our industry since the combined rise […]

Ad-Tech Companies Say They Aren’t Hurting Despite Prevalent Coronavirus Blacklisting

Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,”and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual. Advertisers have blacklisted “coronavirus” and, according to Integral Ad Science, the term was the second most blocked keyword […]