5 Takeaways from The Times’ Acquisition of The Athletic

“Over the last 18 months, it’s been a great time to be a seller of two things: companies and talent“ by Mark Stenberg (AdAge) / Thursday, January 6, 2022 After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York […]

SMARTER FROM HOME: Content is King: Driving C-Suite Results from your Paid, Owned, and Earned Content Strategy

Did you know that in 2019, 41% of companies polled by the CM Institute claimed to have a Content Strategy but it was not documented? Concurrently, 50% of those same companies responded that their organizations were unsure as to what an effective Content Strategy looked like. Cut to 2020 and members of the C-Suite are […]