There’s No Time Like the Present to Address the Cookieless Future

When Google announced that it was kicking the can further down the road with 3rd-party cookies, it was no surprise. Anyone who follows the Privacy Sandbox, its struggles to find a workable alternative, and increasing scrutiny from UK regulators, knew they had no choice but to extend the runway. Almost four years have passed since […]

Let’s Change “Topics”: Announcing The Post-Cookie Targeting Analysis Study

Does anyone remember what happened on March 3, 2021?

Does Your Attribution & Measurement Program Produce More Value Than It Costs? 

The addition of addressable media to the overall marketing mix over the last quarter-century has created dramatically greater demand for measurement as a specialized function across every vertical. The feedback loop which drives optimization—particularly in addressable—is creating value for marketers at a scale and speed unprecedented in the history of marketing. Because tremendous upside remains […]