Prohaska Consulting Announces Three Teammate Promotions
Hope everyone in the U.S. had a nice Thanksgiving and everyone outside the U.S. had a nice break from us Americans… We want to keep the holiday going by giving thanks here to three great teammates that I am excited to announce have been promoted, starting today. Renee Kujawski is now VP, Global Operations & […]
Ameet Shah
Ameet Shah works with Prohaska Consulting clients to help them more effectively leverage their data assets, optimize their ad technology stack to create additional capabilities, and implement yield management solutions. He draws on more than 25 years of experience with 15+ years in digital media. Ameet’s digital career started at AOL, where he directed strategic campaign […]
SMARTER FROM HOME Publisher Operations & Yield Optimization: Tips from the Pros
Join Ameet Shah, VP, Global Publisher Operations and Technology Strategy, and Matt Prohaska, CEO & Principal of Prohaska Consulting, as we share best practices for publishers. Hear from special guest Stephanie Layser, VP, Advertising Technology & Operations at News Corp in our fireside chat, and a special presentation from Jaan Janes, VP, Customer Success at PubMatic. […]
Beachfront Media and Amobee Partner to Integrate VOD With the Rest of Programmatic
The infrastructure is being put in place to monetize a portion of the $70 billion TV market. Beachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory. Now, the company has entered the market with Amobee as its first demand-side partner, buying set-top […]
Ad-Tech Companies Say They Aren’t Hurting Despite Prevalent Coronavirus Blacklisting
Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,”and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual. Advertisers have blacklisted “coronavirus” and, according to Integral Ad Science, the term was the second most blocked keyword […]