Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting.

No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 will decline more than 30% across all publisher categories, with CPMs across the open and private non-guaranteed exchange deals taking a significant hit.

The ad marketplace is operating in an environment of uncertainty with a very short-term – almost day-by-day – approach to decision-making for budgets, staffing, and strategy. Read more here